Strategic database marketing
Providing the most current marketing theories and strategies for 15 years--now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strat...
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| Format: | eBook |
| Language: | English |
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New York
McGraw-Hill
2012
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| Edition: | 4th ed |
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Providing the most current marketing theories and strategies for 15 years--now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes , founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years |
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| Physical Description: | 1 volume illustrations |
| ISBN: | 0071773487 0071773649 9780071773645 |