Stop, think, go, do how typography & graphic design influence behavior

This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour

Bibliographic Details
Main Author: Heller, Steven
Other Authors: Ilić, Mirko
Format: eBook
Language:English
Published: Beverly, Mass. Rockport Publishers 2012
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour
Physical Description:222 pages illustrations, facsimiles
ISBN:9781610583893