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210123 ||| eng |
| 020 |
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|a 9781610583893
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| 050 |
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4 |
|a Z246
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| 100 |
1 |
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|a Heller, Steven
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| 245 |
0 |
0 |
|a Stop, think, go, do
|b how typography & graphic design influence behavior
|c Steven Heller & Mirko Ilić
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| 246 |
3 |
1 |
|a How typography & graphic design influence behavior
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| 246 |
3 |
1 |
|a How typography and graphic design influence behavior
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| 260 |
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|a Beverly, Mass.
|b Rockport Publishers
|c 2012
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| 300 |
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|a 222 pages
|b illustrations, facsimiles
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| 505 |
0 |
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|a CHAPTER 5 ENTERTAIN: Much graphic design cannot afford neutrality it must grab attention in crowded environments. -- CHAPTER 6 EXPRESS: A manifesto should be a declaration of war against complacency. At the very least it should trigger thinking. -- CHAPTER 7 EDUCATE: Graphic design arguably is itself a grand portal to the process of education. -- CHAPTER 8 TRANSFORM: Transformation is not more than making the real abstract and vice versa. It is about taking something familiar and making it serendipitous. -- ABOUT THE AUTHORS -- ACKNOWLEGMENTS
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| 505 |
0 |
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|a Cover -- Title -- CONTENTS -- INTRODUCTION: STOP, GO, READ THIS! -- CHAPTER 1 INFORM: Graphic design focuses our eyes and mind on what is already instinctively hardwired. -- CHAPTER 2 ADVOCATE: The language of advocacy has a common goal: alter behavior and act upon instincts, whatever the outcome may be. -- CHAPTER 3 PLAY: Play adds dimension to design, enabling the viewer to have more active participation in it. -- CHAPTER 4 CAUTION: Cautionary messages force the receiver to go somewhere or do something to avoid dangerous consequences
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| 653 |
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|a Commercial art / fast
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| 653 |
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|a Commercial art / Social aspects
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| 653 |
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|a Graphic design (Typography) / Social aspects
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| 653 |
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|a Art publicitaire / Aspect social
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| 653 |
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|a Graphic design (Typography) / fast
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| 653 |
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|a Graphic arts / Social aspects / fast
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| 653 |
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|a Graphic arts / fast
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| 653 |
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|a Graphic arts / History / 21st century
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| 653 |
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|a Arts graphiques / Aspect social
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| 653 |
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|a Graphic design (Typography) / History / 21st century
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| 653 |
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|a DESIGN / Graphic Arts / Typography / bisacsh
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| 653 |
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|a Commercial art / History / 21st century
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| 653 |
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|a Art publicitaire / Histoire / 21e siècle
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| 653 |
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|a Arts graphiques / Histoire / 21e siècle
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| 653 |
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|a Graphic arts / Social aspects
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| 653 |
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|a Commercial art / Social aspects / fast
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| 700 |
1 |
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|a Ilić, Mirko
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 015 |
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|a GBC121576
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| 776 |
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|z 9781592537662
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| 776 |
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|z 9781610583893
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| 776 |
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|z 1610583892
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| 776 |
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|z 1592537669
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| 776 |
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|z 1610583892
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| 856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9781592537662/?ar
|x Verlag
|3 Volltext
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| 082 |
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|a 740
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| 082 |
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|a 686.2/2
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|a 745.4
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| 520 |
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|a This revolutionary guide is not only the first to look at how typography in design creates a call to action, but it also explores type and image as language. The book is packed with arresting imagery from around the world that influences human behaviour
|