So what? how to communicate what really matters to your audience
Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world's lea...
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Format: | eBook |
Language: | English |
Published: |
Upper Saddle River, N.J.
FT Press
2009
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Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- What you need to know
- in 850 words
- Mindset- change your thinking, change your life
- "Origin" how I learned to think this way you can too
- "Filter" your world view
- "Benefit" what's in it for them
- Communicator-who you always wanted to be "yourself"
- "Anticipating" winging it versus orchestration
- "Positioning" getting your audience engaged
- Reminder- tie a string around your finger
- "Now what"! getting from where you are to where you want to be