So what? how to communicate what really matters to your audience

Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world's lea...

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Bibliographic Details
Main Author: Magnacca, Mark
Format: eBook
Published: Upper Saddle River, N.J. FT Press 2009
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • What you need to know
  • in 850 words
  • Mindset- change your thinking, change your life
  • "Origin" how I learned to think this way you can too
  • "Filter" your world view
  • "Benefit" what's in it for them
  • Communicator-who you always wanted to be "yourself"
  • "Anticipating" winging it versus orchestration
  • "Positioning" getting your audience engaged
  • Reminder- tie a string around your finger
  • "Now what"! getting from where you are to where you want to be