| Summary: | "Social media is a fundamental aspect in marketing your brick and mortar business. Sites like Facebook, Pintrest, and Twitter, when used effectively to market your business, will drive customers into your store and provide necessary publicity. In this workshop, Social Media expert Jennifer Evans Cairo offers instrumental advice on how to merge your online and offline environment to expand your client base and increase exposure. She'll discuss creative ways to reward customer loyalty, how to promote your product using Pintrest, Polyvore, Facebook, and YouTube, how to use discounts and contests on Facebook and how to partner with other brick and mortar stores."--Resource description page
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