Social CRM for dummies

This guide helps businesses large and small use social media to develop and maintain productive customer relationships

Bibliographic Details
Main Author: Lacy, Kyle
Other Authors: Diamond, Stephanie, Ferrara, Jon
Format: eBook
Language:English
Published: Hoboken, N.J. John Wiley & Sons 2013
Series:For dummies
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • pt. I. Welcome to the world of social CRM
  • pt. II. Building your social CRM strategy
  • pt. III. Developing a social and collaborative business
  • pt. IV. Measuring the impact of social CRM
  • pt. V. The part of tens