Smarter selling next generation sales strategies to meet your buyer's needs, every time
Everyone sells. Some people sell ideas, some sell services and some sell products. Whatever you sell, this book will help you do it better; and fell better while doing it. This resource aims to provide the reader with practical strategies for building customer trust, understanding customer needs and...
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| Format: | eBook |
| Language: | English |
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Harlow [England]
Financial Times Prentice Hall
2007
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Everyone sells. Some people sell ideas, some sell services and some sell products. Whatever you sell, this book will help you do it better; and fell better while doing it. This resource aims to provide the reader with practical strategies for building customer trust, understanding customer needs and giving it to them. Table of contents: * I owe u - next generation sales strategies * How other people really see you * Understanding and changing your relationships * Understanding and adapting to buyers * Building rapport and trust - the I owe u approach * Uncovering real needs * Moving to a higher level * Cementing credibility and trust * Presenting your ideas for positive impact * Getting smarter - putting I owe u to work * Summary of key messages * Appendices (assessment, action plan, customer feedback tool, planning sheets) |
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| Physical Description: | xvii, 225 pages illustrations |
| ISBN: | 0131370405 9780131370401 |