Secret service hidden systems that deliver unforgettable customer service
The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Cred...
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| Format: | eBook |
| Language: | English |
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New York
AMACOM
2003
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Secret service systems : creating behind-the-scenes systems
- Secret service at work : implementing secret service systems
- Your front line is your bottom line : the value of your front-line people
- What are we really selling? : making it an experience
- Drilling for oil, in your own backyard : marketing to go deeper with your existing customers
- Creating passionate team members : creating a great corporate culture
- An opportunity to be a hero : turning customer complaints into positive experiences
- Enhancing the quality of lives around us : giving back
- E-nough : getting back to the face-to-face relationships