Recruiting with Social Media: Social Media's Impact on Recruitment and HR
The power of recruiting people with Social Media! Social Media is not only an effective marketing tool to get candidates and customers onboard but also a tool to help decrease costs on communication, interaction, knowledge management/transfer inside a company and externally with suppliers and custom...
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| Format: | eBook |
| Language: | English |
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[Place of publication not identified]
Que
2010
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Cover13;
- Table of Contents
- 1 Setting the Scene
- What Is the Shift, and How Is It Affecting Recruitment?
- Evolution of Social Media
- Rise of Social Networking
- Recapping Social Media Tools
- What Is Digital?
- How Does Social Media Fit in Digital?
- Video Social Media
- Picture Social Media
- Blogging and Social Media
- Emerging Social Networking Tools
- Social Medias Role in Recruitment and HR
- Sell More
- Increase Awareness
- Increase Efficiency
- Decrease Costs
- Summary
- 2 Understanding Social Media and Technology
- Technologies and Platforms Making Waves
- HTML
- XML
- RSS
- JavaScript
- Widgets
- API
- Integrating Social Media Campaign
- Mobile Platforms
- Value of Interaction
- Using Email as an Application
- Trendsetters and Successful Companies
- Summary
- 3 Tracking, Measuring, and Understanding the Impact of Integrated Social Media Campaigns
- What to Track?
- Twitter Measurement
- Group Management
- How to Measure It
- Understanding Your Audience
- Further Ways to Understand Your Audience
- Google Analytics
- Social Web Analysis
- Introduction to the Concept of an Integrated Campaign
- Challenges of Integrated Campaigns
- Summary
- 4 Social Medias Impact on Search and Advertising
- Social Media and Maximizing Search Engine8211;Related Marketing
- Google Approach
- Understanding a Search Engine
- Relevant Content Is King
- Misleading Search Engines
- Search Engines and Awareness on the Web
- The New Genre of Search Engines
- Real-Time Search
- Social Media: The New Search Engines
- Search for Sourcing
- Optimizing Social Media Content
- Facebook Public Profile
- LinkedIn Public Profile
- YouTube Public Profile
- Twitter Public Profile
- Self-Hosted Social Media
- Balancing SEO with Brand Perception
- Understanding Social Media Optimization (SMO)
- Understanding Search in Social Media
- Clear Message and Interaction Are Key
- Social Media Advertising
- Benefits of Social Media Advertising
- Disadvantages of Social Media Advertising
- Understanding Advertising Concepts
- Buying Advertising on the Web
- Social Media Advertising Platforms
- Facebook Advertising
- LinkedIn DirectAds
- Summary
- 5 Social Media for Talent Acquisition and Retention
- Acquisition
- Approaches to Acquisition
- Branding
- Acquisition Strategy
- Retention and Development
- Strategy
- Technology
- Summary
- 6 Planning Innovation in Social Media
- Why Social Media and Innovation?
- Responsibility for Innovation
- Public or Private Innovation?
- Manageable Routine to Innovation
- Summary