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210123 ||| eng |
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|a 9780132119856
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|a HF5549.5.R44
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| 100 |
1 |
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|a Raj Anand
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| 245 |
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|a Recruiting with Social Media: Social Media's Impact on Recruitment and HR
|c Raj Anand
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| 260 |
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|a [Place of publication not identified]
|b Que
|c 2010
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| 300 |
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|a 1 online resource
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|a Cover13; -- Table of Contents -- 1 Setting the Scene -- What Is the Shift, and How Is It Affecting Recruitment? -- Evolution of Social Media -- Rise of Social Networking -- Recapping Social Media Tools -- What Is Digital? -- How Does Social Media Fit in Digital? -- Video Social Media -- Picture Social Media -- Blogging and Social Media -- Emerging Social Networking Tools -- Social Medias Role in Recruitment and HR -- Sell More -- Increase Awareness -- Increase Efficiency -- Decrease Costs -- Summary -- 2 Understanding Social Media and Technology -- Technologies and Platforms Making Waves -- HTML -- XML -- RSS -- JavaScript -- Widgets -- API -- Integrating Social Media Campaign -- Mobile Platforms -- Value of Interaction -- Using Email as an Application -- Trendsetters and Successful Companies -- Summary -- 3 Tracking, Measuring, and Understanding the Impact of Integrated Social Media Campaigns -- What to Track? -- Twitter Measurement -- Group Management -- How to Measure It --
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|a Understanding Your Audience -- Further Ways to Understand Your Audience -- Google Analytics -- Social Web Analysis -- Introduction to the Concept of an Integrated Campaign -- Challenges of Integrated Campaigns -- Summary -- 4 Social Medias Impact on Search and Advertising -- Social Media and Maximizing Search Engine8211;Related Marketing -- Google Approach -- Understanding a Search Engine -- Relevant Content Is King -- Misleading Search Engines -- Search Engines and Awareness on the Web -- The New Genre of Search Engines -- Real-Time Search -- Twitter -- Social Media: The New Search Engines -- Search for Sourcing -- Optimizing Social Media Content -- Facebook Public Profile -- LinkedIn Public Profile -- YouTube Public Profile -- Twitter Public Profile -- Self-Hosted Social Media -- Balancing SEO with Brand Perception -- Understanding Social Media Optimization (SMO) -- Understanding Search in Social Media -- Clear Message and Interaction Are Key -- Social Media Advertising --
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|a Benefits of Social Media Advertising -- Disadvantages of Social Media Advertising -- Understanding Advertising Concepts -- Buying Advertising on the Web -- Social Media Advertising Platforms -- Facebook Advertising -- LinkedIn DirectAds -- Summary -- 5 Social Media for Talent Acquisition and Retention -- Acquisition -- Approaches to Acquisition -- Branding -- Acquisition Strategy -- Retention and Development -- Strategy -- Technology -- Summary -- 6 Planning Innovation in Social Media -- Why Social Media and Innovation? -- Responsibility for Innovation -- Public or Private Innovation? -- Manageable Routine to Innovation -- Summary
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|a Social media / http://id.loc.gov/authorities/subjects/sh2006007023
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|a social media / aat
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|a Médias sociaux
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|a Personnel / Recrutement
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|a Social media / fast
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|a Employees / Recruiting / fast
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| 653 |
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|a Social Media
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| 653 |
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|a Employees / Recruiting / http://id.loc.gov/authorities/subjects/sh85111997
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| 041 |
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 9780789740991
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| 776 |
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|z 0789740990
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9780132119856/?ar
|x Verlag
|3 Volltext
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|a 658.31
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|a 302.231
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|a 658.311
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|a The power of recruiting people with Social Media! Social Media is not only an effective marketing tool to get candidates and customers onboard but also a tool to help decrease costs on communication, interaction, knowledge management/transfer inside a company and externally with suppliers and customers
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