Public relations theory application and understanding
Demonstrates how public relations theory is applied in real-world practice Illustrates how successfully applied public relations theories lead to positive outcomes Discusses the relevance of public relations with accessible and engaging language Offers multiple perspectives from leading internationa...
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| Format: | eBook |
| Language: | English |
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Hoboken, NJ
Wiley-Blackwell
2019
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| Edition: | First Edition |
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Notes on Contributors vii Acknowledgments xiii 1 What Is Theory? 1; Brigitta R. Brunner 2 Strategy 13; Ana María Suárez-Monsalve and Juan-Carlos Molleda 3 Crisis Communication, Risk Communication, and Issues Management 31; W. Timothy Coombs, Sherry J. Holladay, and Elina Tachkova 4 Diversity 49; Dean Mundy 5 Ethics 63; Tor Bang 6 Dialogue and Organization-Public Relationships 79; Maureen Taylor, Michael L. Kent, and Ying Xiong 7 Social Media and Emerging Media: Theoretical Foundations 97; Karen Freberg 8 Nonprofits 113; Geah Pressgrove and Richard D. Waters 9 Globalization 125; Chiara Valentini 10 Community 141; Marina Vujnovic and Dean Kruckeberg 11 Activism 159; Erica Ciszek 12 Media Relations and Challenges in a Digital Media Era 175; Samsup Jo 13 Corporate Social Responsibility 185; Chun-Ju Flora Hung-Baesecke, Yi-Ru Regina Chen, Cindy Sing-Bik Ngai, and Minqin Ma 14 Health Public Relations 203; Shelley Aylesworth-Spink 15 Investor Relations 219; Alexander V. Laskin 16 Political Communication and Government Relations 233; Barbara Myslik and Spiro Kiousis Index 249
- Includes bibliographical references and index