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210123 ||| eng |
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|a 9781315437545
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|a 1315437554
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|a 1315437570
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|a 9781315437552
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|a 1315437562
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|a 9781315437569
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4 |
|a PN4797
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|a Kelly, Sara
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|a Personal branding for entrepreneurial journalists and creative professionals
|c Sara Kelly
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|a New York
|b Routledge
|c 2017
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| 300 |
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|a 1 online resource
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|a Includes bibliographical references and index
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|a 1. The changing employment marketplace -- 2. What is creativity? -- 3. How brands began -- 4. Brand you -- 5. What's your story? -- 6. Naming rites -- 7. Creatives need content -- 8. You are an influencer -- 9. Check your skill sets -- 10. Time for a tune-up -- 11. Manage your time
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| 653 |
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|a Journalisme / Orientation professionnelle
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|a Journalism / Vocational guidance / http://id.loc.gov/authorities/subjects/sh85070750
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|a Branding (Marketing) / http://id.loc.gov/authorities/subjects/sh2007006470
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|a Stratégie de marque
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|a Reporters and reporting / Vocational guidance / fast
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|a branding / aat
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|a Branding (Marketing) / fast
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|a LANGUAGE ARTS & DISCIPLINES / Journalism / bisacsh
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|a Reporters and reporting / Vocational guidance
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|a Journalism / Vocational guidance / fast
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|a eng
|2 ISO 639-2
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|b OREILLY
|a O'Reilly
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|z 9781138218468
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|z 1138218472
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|z 9781315437552
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|z 1138218464
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|z 1315437554
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|z 9781138218475
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|u https://learning.oreilly.com/library/view/~/9781315437552/?ar
|x Verlag
|3 Volltext
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|a 658
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|a 331.702
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|a 381
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|a 658.8
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|a Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond
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