The entrepreneurial journalist's toolkit manage your media

Today's journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and...

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Bibliographic Details
Main Author: Kelly, Sara
Format: eBook
Language:English
Published: New York Focal Press, Taylor & Francis Group 2015
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Today's journalism and communication students need the tools to develop and maintain their own media businesses and freelance careers. In addition to mastering the basics of converged journalism practice, they need training in business entrepreneurship, mass communication and business law, and career and reputation management. The Entrepreneurial Journalist's Toolkit provides a solid foundation of multimedia journalism and also teaches readers to create solid business plans and develop funding proposals while maintaining high legal and ethical standards. This book details the process of pitchi
Physical Description:1 online resource illustrations
ISBN:1138816477
9781315746067
1315746069
1317597206
9781138816480
1138816485
9781317597216
1317597214
9781317597209