MPG.eBooks - Table of Contents: Packaging makeovers

Read Now

Bibliographic Details
Main Author:	King-Gordon, Stacey
Format:	eBook
Language:	English
Published:	Gloucester, Mass. Rockport Publishers 2011
Subjects:	Business & Economics / Advertising & Promotion / Bisacsh Stratégie De Marque / Gestion Graphic Arts / Aat Graphic Design (typography) / Http://id.loc.gov/authorities/subjects/sh97005138 Packaging / Design Graphic Design (typography) / Fast Graphic Design / Aat Graphic Arts / Fast Branding (marketing) / Management Packaging / Design / Fast Arts Graphiques Graphic Arts / Http://id.loc.gov/authorities/subjects/sh85056474 Branding (marketing) / Management / Fast
Online Access:	https://learning.oreilly.com/library/view/~/978159...
Collection:	O'Reilly - Collection details see MPG.ReNa

Table of Contents:

""Cover""; ""Title""; ""Dedication""; ""Contents""; ""Introduction""; ""A New Sales Pitch: MANUFACTURER CHANGE OF FOCUS""; ""Adobe Acrobat""; ""Balducciâ€?s""; ""CafÃ© de Lya""; ""Ciao Bella""; ""Dole Fruit Bowls""; ""Secrets of Success""; ""Fruit to Go""; ""La Milita""; ""Live a Little""; ""Origin""; ""Pearls Olives""; ""Extreme Makeovers: LEAVE BEHIND INEFFECTIVE DESIGN""; ""Beefeater Crown Jewel""; ""Canyon Road""; ""Fairytale Brownies""; ""Frutier Fruit Drink""; ""Secrets of Success""; ""Nandoâ€?s Salad Dressings""; ""Sir Laurence Olivier, The Bible CD Box Set""; ""Tend Blends""
""W. M. Barr""""Trading Up: REVAMPING OUTDATED DESIGN""; ""Avon""; ""Barbie""; ""DeLorme""; ""Lionel Trains""; ""Secrets of Success""; ""Old Spice""; ""LensCrafters""; ""Schroeder Milk""; ""Tsar""; ""Changing Faces: REDESIGNING TO REMAIN COMPETITIVE""; ""Aveeno""; ""Clearly Canadian""; ""Epson""; ""Secrets of Success""; ""Lipovitan""; ""Sackets Harbor War of 1812 Ale""; ""Somerfield""; ""Xerox""; ""Directory""; ""About the Author""