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210123 ||| eng |
| 020 |
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|a 9781592533992
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| 020 |
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|a 1610597060
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| 020 |
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|a 9781610597067
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| 050 |
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4 |
|a HF5415.15
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| 100 |
1 |
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|a King-Gordon, Stacey
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| 245 |
0 |
0 |
|a Packaging makeovers
|b graphic redesign for market change
|c Stacey King Gordon
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| 260 |
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|a Gloucester, Mass.
|b Rockport Publishers
|c 2011
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| 300 |
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|a 160 pages
|b illustrations, facsimiles
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| 505 |
0 |
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|a ""Cover""; ""Title""; ""Dedication""; ""Contents""; ""Introduction""; ""A New Sales Pitch: MANUFACTURER CHANGE OF FOCUS""; ""Adobe Acrobat""; ""Balducci�s""; ""Café de Lya""; ""Ciao Bella""; ""Dole Fruit Bowls""; ""Secrets of Success""; ""Fruit to Go""; ""La Milita""; ""Live a Little""; ""Origin""; ""Pearls Olives""; ""Extreme Makeovers: LEAVE BEHIND INEFFECTIVE DESIGN""; ""Beefeater Crown Jewel""; ""Canyon Road""; ""Fairytale Brownies""; ""Frutier Fruit Drink""; ""Secrets of Success""; ""Nando�s Salad Dressings""; ""Sir Laurence Olivier, The Bible CD Box Set""; ""Tend Blends""
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| 505 |
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|a ""W. M. Barr""""Trading Up: REVAMPING OUTDATED DESIGN""; ""Avon""; ""Barbie""; ""DeLorme""; ""Lionel Trains""; ""Secrets of Success""; ""Old Spice""; ""LensCrafters""; ""Schroeder Milk""; ""Tsar""; ""Changing Faces: REDESIGNING TO REMAIN COMPETITIVE""; ""Aveeno""; ""Clearly Canadian""; ""Epson""; ""Secrets of Success""; ""Lipovitan""; ""Sackets Harbor War of 1812 Ale""; ""Somerfield""; ""Xerox""; ""Directory""; ""About the Author""
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| 653 |
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|a BUSINESS & ECONOMICS / Advertising & Promotion / bisacsh
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| 653 |
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|a Stratégie de marque / Gestion
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| 653 |
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|a graphic arts / aat
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| 653 |
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|a Graphic design (Typography) / http://id.loc.gov/authorities/subjects/sh97005138
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| 653 |
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|a Packaging / Design
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| 653 |
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|a Graphic design (Typography) / fast
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| 653 |
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|a graphic design / aat
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| 653 |
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|a Graphic arts / fast
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| 653 |
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|a Branding (Marketing) / Management
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| 653 |
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|a Packaging / Design / fast
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| 653 |
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|a Arts graphiques
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| 653 |
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|a Graphic arts / http://id.loc.gov/authorities/subjects/sh85056474
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| 653 |
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|a Branding (Marketing) / Management / fast
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| 041 |
0 |
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 9781610597067
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| 776 |
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|z 9781592531103
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| 776 |
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|z 1610597060
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| 776 |
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|z 1592531105
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| 776 |
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|z 159253399X
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9781592533992/?ar
|x Verlag
|3 Volltext
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