Monetizing innovation how smart companies design the product around the price
Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo--spray and pray--style of innovation, M...
| Main Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
Hoboken
Wiley
2016
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Chapter 1. How innovators leave billions on the table: a tale of two cars
- Chapter 2. Feature shocks, minivations, hidden gems and undeads: the four flavors of monetizing innovation failure
- Chapter 3. Why good people get it wrong
- Chapter 4. Have the "willingness to pay talk" early: you can't prioritize without it
- Chapter 5. Don't default to a one-price-fits-all solution: like it or not, your customers are different
- Chapter 6. In designing products, don't regard packaging and bundling as afterthoughts
- Chapter 7. Go beyond the flat price: 5 powerful monetization models
- Chapter 8. Price low for market share or high for premium branding? Pick the winning pricing strategy
- Chapter 9. From hoping to knowing: build an outside-in business case
- Chapter 10. The innovation won't speak for itself: you must communicate the value
- Chapter 11. Use behavioral pricing tactics to persuade and sell: sometimes your customers will behave irrationally
- Chapter 12. Maintain your price integrity: avoid knee-jerk re-pricing
- Chapter 13. Learning from the best: successful innovations designed around the price
- Chapter 14. Implementing the "designing the product around the price" innovation process
- Includes bibliographical references and index