Measurement in Marketing: Operationalization of Latent Constructs
Main Author: | |
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Format: | eBook |
Language: | English |
Published: |
London
Wiley-ISTE
2019
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Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Physical Description: | 1 online resource |
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ISBN: | 9781119671282 |