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|a 9789332573642
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4 |
|a HF5415.12.I5
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|a Moorthi, Y. L. R.
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| 245 |
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|a Marketing that works in India
|c Y.L.R. Moorthi
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| 260 |
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|a New Delhi
|b Pearson
|c 2015
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| 300 |
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|a 1 volume
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| 505 |
0 |
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|a Includes bibliographical references
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| 653 |
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|a Marketing / Inde / Gestion
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| 653 |
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|a Marketing / India / Management
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| 653 |
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|a Marketing / Management / fast
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| 653 |
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|a India / fast / https://id.oclc.org/worldcat/entity/E39PBJmdx47cDXrRhBXHtbvPwC
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 490 |
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|a Always learning
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9789332573642/?ar
|x Verlag
|3 Volltext
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|a 381
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|a 658.8
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|a 658
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|a * Common sense in marketing converted to theory * not rigorous theory for journals, but theory that works * an output of decades of engaging with the corporate world * a peep into the exciting marketing universe of India
|