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210123 ||| eng |
| 020 |
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|a 9781119278382
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| 050 |
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4 |
|a HF5415.13
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| 100 |
1 |
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|a Bauer, Thomas
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| 245 |
0 |
0 |
|a Marketing performance
|b how marketers drive profitable growth
|c Thomas Bauer, Tjark Freundt, Jonathan Gordon, Jesko Perrey, Dennis Spillecke
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| 260 |
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|a Chichester, West Sussex, United Kingdom
|b John Wiley & Sons
|c 2016
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| 300 |
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|a 1 volume
|b illustrations
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| 505 |
0 |
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|a Includes bibliographical references and index
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| 653 |
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|a Marketing / Management / fast
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| 653 |
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|a Marketing / Management / http://id.loc.gov/authorities/subjects/sh85081339
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| 653 |
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|a Marketing / Gestion
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| 700 |
1 |
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|a Freundt, Tjark
|e author
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| 700 |
1 |
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|a Gordon, Jonathan
|e author
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| 700 |
1 |
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|a Perrey, Jesko
|e author
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 9781119278337
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| 856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9781119278337/?ar
|x Verlag
|3 Volltext
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| 082 |
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|a 658
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| 082 |
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|a 658.8
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| 082 |
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|a 381
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| 520 |
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|a A hands-on guide to better marketing for top managers, this book delivers expert insight, a wealth of proven success factors, and real-life case studies that will help you drive marketing performance and grow your business. --
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