Marketing lessons from the Grateful Dead what every business can learn from the most iconic band in history
"The Grateful Dead broke almost every rule in the music industry book ... By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Hoboken, NJ
Wiley
2010
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references (page 159)
- pt. 1. The band
- pt. 2. The fans
- pt. 3. The business