Marketing lessons from the Grateful Dead what every business can learn from the most iconic band in history
"The Grateful Dead broke almost every rule in the music industry book ... By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
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Hoboken, NJ
Wiley
2010
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "The Grateful Dead broke almost every rule in the music industry book ... By cultivating a dedicated, active community, collaboration with their audience to co-create the Deadhead lifestyle, and giving away 'freemium' content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, 'Marketing Lessons from the Grateful Dead' gives you key innovations ... you can apply to your business ..."--Page 4 of cover |
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| Physical Description: | xxv, 163 pages illustrations |
| ISBN: | 9780470940846 9780470940938 128272911X 047094093X 0470940840 |