Just good business the strategic guide to aligning corporate responsibility and brand
Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR pra...
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| Format: | eBook |
| Language: | English |
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San Francisco
Berrett-Koehler Publishers
2008
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| Series: | BK business book
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Every major company has a corporate strategy based on business objectives and competencies of the firm. Most major companies claim to have a corporate social responsibility strategy, most of which are not linked to business objectives or competencies of the firm. These companies are adopting CSR practices, but aren't reaping the benefits of these initiatives because A) they aren't strategic and B) they're failing to communicate them effectively. Fortunately, closing the CSR story-telling gap can represent great opportunity for savvy companies who want to seize it. Just Good Business shows lead |
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| Physical Description: | x, 194 pages illustrations |
| ISBN: | 1576754413 9781282300514 9781609944155 9786612300516 1282300512 1576758990 9781576758991 1609944151 9781576754412 6612300515 |