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|a 0814438083
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|a 9780814438084
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|a HD53
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|a Wunker, Stephen M.
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|a Jobs to be done
|b a roadmap for customer-centered innovation
|c Stephen Wunker, Jessica Wattman, David Farber
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| 260 |
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|a New York
|b AMACOM, American Management Assocation
|c 2017
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| 300 |
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|a 1 online resource
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|a Includes bibliographical references and index
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|a Introduction : charting a roadmap to great ideas -- Understanding jobs to be done -- Jobs : what customers are trying to get done -- Job drivers : why customers have different jobs -- Current approaches and pain points : how customers look at today's solutions -- Success criteria : the customer's definition of a win -- Obstacles : what holds new ideas back -- Make the trip worthwhile -- Value : how insights become revenue -- Competition : becoming king of the road -- Using jobs to be done to build great ideas -- Establish objectives -- Plan your approach -- Generate ideas -- Reframe your perspective -- Experiment and iterate -- Afterword -- Appendix A: Quick reference guide -- Appendix B: Jobs in the public sector -- Acknowledgements -- About the authors
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|a BUSINESS & ECONOMICS / Customer Relations / bisacsh
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|a Cost-Benefit Analysis
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|a BUSINESS & ECONOMICS / Marketing / General / bisacsh
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| 653 |
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|a Consommateurs / Satisfaction
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| 653 |
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|a Consumer satisfaction / http://id.loc.gov/authorities/subjects/sh85031490
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| 653 |
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|a Consumer satisfaction / fast
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| 653 |
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|a New products / fast
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| 653 |
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|a Consumer Behavior
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| 653 |
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|a Creative ability in business / http://id.loc.gov/authorities/subjects/sh85033838
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| 653 |
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|a New products / http://id.loc.gov/authorities/subjects/sh85091388
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| 653 |
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|a Creative ability in business / fast
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| 653 |
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|a Coût-efficacité
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| 653 |
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|a BUSINESS & ECONOMICS / Decision-Making & Problem Solving / bisacsh
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| 653 |
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|a Cost effectiveness / http://id.loc.gov/authorities/subjects/sh85033197
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| 653 |
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|a cost benefit analysis / aat
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|a Créativité dans les affaires
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|a Cost effectiveness / fast
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|a Wattman, Jessica
|e author
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|a Farber, David
|e author
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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|a GBB8C2358
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| 776 |
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|z 0814438032
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|z 9780814438039
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| 776 |
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|z 9780814438084
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|u https://learning.oreilly.com/library/view/~/9780814438084/?ar
|x Verlag
|3 Volltext
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|a 650
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|a 658.5/038
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|a 381
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|a 330
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|a Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. --
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