Jobs to be done a roadmap for customer-centered innovation

Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. --

Bibliographic Details
Main Authors: Wunker, Stephen M., Wattman, Jessica (Author), Farber, David (Author)
Format: eBook
Language:English
Published: New York AMACOM, American Management Assocation 2017
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:Packed with examples from every industry, this guide gives you a clear-cut framework for thinking about your business, outlines a roadmap for discovering new markets, new products and services, and helps you generate creative opportunities to innovate your way to success. --
Physical Description:1 online resource
ISBN:0814438083
9780814438084