Introduction to the music industry an entrepreneurial approach
"Introduction to the Music Industry: An Entrepreneurial Approach is an introductory textbook that offers a fresh look at one of the fastest-changing businesses int eh world today. Emphasizing the importance of entrepreneurial thinking for the music industry, this textbook engages college-level...
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| Format: | eBook |
| Language: | English |
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New York, NY
Routledge
2013
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Part 1 : Thinking like an entrepreneur
- Fundamentals of entrepreneurial thinking
- Creative problem solving
- Brand you
- Part 2 : Contacts and contracts
- Copyright law and the music industry
- International copyright and trade agreements
- The role of the music publisher
- Songwriters and music publishers
- Performing rights societies
- Part 3 : Performing and recording
- Concerts and touring
- Recorded music
- Digital music services
- Part 4 : You as entrepreneur
- How to use case studies to create an interactive classroom
- Case study : Falcon Music & Art
- a jazz haven on the Hudson
- Case Study : TicketLeap
- social media integration in the cloud