Table of Contents:
  • You're an influencer
  • Find vital behaviors
  • Change the way you change minds
  • Make the undesirable desirable : personal motivation
  • Surpass your limits : personal ability
  • Harness peer pressure : social motivation
  • Find strength in numbers : social ability
  • Design rewards and demand accountability : structural motivation
  • Change the environment : structural ability
  • Become an influencer
  • Includes bibliographical references and index