Improve your marketing to grow your business insights and innovation that drive business and brand growth
"Today, marketing has clear marching orders: Drive profitable growth, and build brand equity that translates into real stockholder value. In this book, Hunter Hastings introduces the tools and techniques to help you deliver on these commitments." "You'll find guidance on topics r...
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| Format: | eBook |
| Language: | English |
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Upper Saddle River, N.J.
Wharton School Pub
2007
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| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Today, marketing has clear marching orders: Drive profitable growth, and build brand equity that translates into real stockholder value. In this book, Hunter Hastings introduces the tools and techniques to help you deliver on these commitments." "You'll find guidance on topics ranging from product development and brand portfolio management to accountability. Along the way, Hastings shows how to rethink and optimize your entire approach to marketing: processes, organization, technology, metrics, leadership ... everything!"--Jacket |
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| Physical Description: | 1 online resource |
| ISBN: | 9780132331593 0132331594 9780132365437 |