Hungry start-up strategy creating new ventures with limited resources and unlimited vision
A celebrated professor and practitioner of entrepreneurship provides the definitive handbook on entrepreneurial strategy. Based on more than 150 case studies of successful business that started from the ground up
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Format: | eBook |
Language: | English |
Published: |
San Francisco
Berrett-Koehler Publishers
2012
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Series: | A BK business book
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Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Six start-up choices. Setting goals: what makes you hungry?
- Picking markets: feed your customers and they'll feed you
- Raising capital: maintain your fighting weight
- Building the team: whom do you invite to the table?
- Gaining share: satisfy your customers' cravings
- Adapting to change: don't let others eat your lunch
- Implications for stakeholders. Straight talk from start-up capital providers
- Can big companies train entrepreneurs?
- Resources