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Hungry start-up strategy creating new ventures with limited resources and unlimited vision

A celebrated professor and practitioner of entrepreneurship provides the definitive handbook on entrepreneurial strategy. Based on more than 150 case studies of successful business that started from the ground up

Bibliographic Details
Main Author: Cohan, Peter S.
Format: eBook
Language:English
Published: San Francisco Berrett-Koehler Publishers 2012
Series:A BK business book
Subjects:
Strategic Planning / Http://id.loc.gov/authorities/subjects/sh85128511
New Business Enterprises / Http://id.loc.gov/authorities/subjects/sh85091252
Strategic Planning / Fast
Business & Economics / Development / Business Development / Bisacsh
Entrepreneurship / Fast
Business & Economics / Entrepreneurship / Bisacsh
Entrepreneurship
Nouvelles Entreprises
New Business Enterprises / Fast
Capital à Risques
Entrepreneuriat
Entrepreneurship / Http://id.loc.gov/authorities/subjects/sh85044149
Planification Stratégique
Venture Capital / Http://id.loc.gov/authorities/subjects/sh85142760
Economics
Risikokapital / Gnd / Http://d-nb.info/gnd/4124067-4
Business & Economics / New Business Enterprises / Bisacsh
Business & Economics / General
Entrepreneurs / Aat
Strategisches Management / Gnd / Http://d-nb.info/gnd/4124261-0
Venture Capital / Fast
Unternehmensgründung / Gnd
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index
  • Six start-up choices. Setting goals: what makes you hungry?
  • Picking markets: feed your customers and they'll feed you
  • Raising capital: maintain your fighting weight
  • Building the team: whom do you invite to the table?
  • Gaining share: satisfy your customers' cravings
  • Adapting to change: don't let others eat your lunch
  • Implications for stakeholders. Straight talk from start-up capital providers
  • Can big companies train entrepreneurs?
  • Resources

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