Table of Contents:
  • Includes bibliographical references and index
  • Six start-up choices. Setting goals: what makes you hungry?
  • Picking markets: feed your customers and they'll feed you
  • Raising capital: maintain your fighting weight
  • Building the team: whom do you invite to the table?
  • Gaining share: satisfy your customers' cravings
  • Adapting to change: don't let others eat your lunch
  • Implications for stakeholders. Straight talk from start-up capital providers
  • Can big companies train entrepreneurs?
  • Resources