How to make money with social media an insider's guide on using new and emerging media to grow your business
This guide is written by experts who've developed money-making marketing campaigns for many of the world's largest companies. This book shows how to avoid crucial pitfalls that other companies have encounter, how to make the most of limited resources, and how to strengthen your brand inste...
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| Format: | eBook |
| Language: | English |
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Upper Saddle River, N.J.
FT Press
2011
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- What social media isn't
- The evolution of marketing
- How to think about social media
- The language of social media
- Laying the groundwork for success
- Why your first social media campaign didn't work
- Managing the conversation
- Creating circular momentum
- Social media is more than YouTube, LinkedIn, Facebook, and Twitter
- How to use networking platforms to help you grow your sales and revenue
- How to use promoting platforms to help you grow your sales and revenue
- How to use sharing platforms to help you grow your sales and revenue
- Mobile media, augmented reality, and widgets. Oh My!
- How to integrate social media into your marketing plan
- How to conduct a competitive assessment
- Conducting an internal situation analysis
- Understanding the customer thought processes
- Establishing your major objectives and key strategies
- Aligning you social media strategy with your brand essence
- How to measure a social media campaign
- Step 1: Measuring the quantitative data
- Step 2: Measuring the qualitative data
- Step 3: Measuring the only really important thing- Your return on investment
- Social media guidelines for corporations
- 59 things you need to do on your way to a successful social media campaign