#Hooked why cute sells, and other marketing magic that we just can't resist
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Harlow, United Kingdom
Pearson Education Limited
2016
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- About the author
- Thanks and acknowledgements
- Let's get hooked
- An introduction
- The science of communication
- The brain
- Invite attention
- Primal
- Affective
- Self-relevant
- Surprising
- Ignite thinking
- Mystery
- Ease
- Narrative
- Incite action
- Memory
- Autopilot
- Priming
- Putting it to use
- Your kit for crafting the perfect communication
- The psych of like
- Direct mail
- In the office
- Test, test, test
- Conclusion