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210123 ||| eng |
| 020 |
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|a 1292074450
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| 020 |
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|a 1292074426
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| 020 |
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|a 9781292074450
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| 050 |
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4 |
|a HF5415.32
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| 100 |
1 |
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|a Fagan, Patrick
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| 245 |
0 |
0 |
|a #Hooked
|b why cute sells, and other marketing magic that we just can't resist
|c Patrick Fagan
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| 246 |
3 |
1 |
|a Hooked
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| 260 |
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|a Harlow, United Kingdom
|b Pearson Education Limited
|c 2016
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| 300 |
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|a 1 volume
|b illustrations
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| 505 |
0 |
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|a About the author -- Thanks and acknowledgements -- Let's get hooked -- An introduction -- The science of communication -- The brain -- Invite attention -- Primal -- Affective -- Self-relevant -- Surprising -- Ignite thinking -- Mystery -- Ease -- Narrative -- Incite action -- Memory -- Autopilot -- Priming -- Putting it to use -- Your kit for crafting the perfect communication -- The psych of like -- Direct mail -- In the office -- Test, test, test -- Conclusion
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| 653 |
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|a Marketing / Psychological aspects / fast
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| 653 |
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|a Economics / Psychological aspects / http://id.loc.gov/authorities/subjects/sh85040859
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| 653 |
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|a Économie politique / Aspect psychologique
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| 653 |
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|a Marketing / Psychological aspects
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| 653 |
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|a Marketing / Aspect psychologique
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| 653 |
|
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|a Economics / Psychological aspects / fast
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
|
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|b OREILLY
|a O'Reilly
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| 500 |
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|a Includes index
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| 015 |
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|a GBC2L1895
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| 015 |
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|a GBB7G3944
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| 776 |
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|z 9781292074429
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| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781292074450/?ar
|x Verlag
|3 Volltext
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| 082 |
0 |
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|a 658
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| 082 |
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|a 658.8001/9
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| 082 |
0 |
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|a 381
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| 082 |
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|a 330
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