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210123 ||| eng |
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|a 9781118145463
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|a 9781118145449
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|a 1118145461
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|a 1118145453
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|a 1118145445
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|a Shafer, Ross
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|a Grab more market share
|b how to wrangle business away from lazy competitors
|c Ross Shafer
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|a Hoboken, N.J.
|b Wiley
|c 2011
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|a xii, 105 pages
|b portrait
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|a GRAB MORE MARKET SHARE: HOW TO WRANGLE BUSINESS AWAY FROM LAZY COMPETITORS; Contents; Acknowledgments; Leaders, Read This First; Chapter 1: First, You Must Attack Market Share; Chapter 2: Don't Let the Culture Embarrass You; Chapter 3: They Want Customer Urgency ... Not Customer Service; Chapter 4: User-Generated Leadership Rocks!; Chapter 5: Which Trusted Advisors Will Lead the Recovery?; Chapter 6: Not All Contrarian Thinkers Are Crazy; Chapter 7: To Office or Not to Office; Last Words; Backing Up These Outrageous Claims; About the Author
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|a Includes bibliographical references
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|a BUSINESS & ECONOMICS / Management Science / bisacsh
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|a Industrial management / http://id.loc.gov/authorities/subjects/sh85065889
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|a Gestion d'entreprise
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|a BUSINESS & ECONOMICS / Management / bisacsh
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|a BUSINESS & ECONOMICS / Organizational Behavior / bisacsh
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|a Industrial management / fast
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|a BUSINESS & ECONOMICS / Industrial Management / bisacsh
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|a eng
|2 ISO 639-2
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|b OREILLY
|a O'Reilly
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|z 9781118130049
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|z 9781118145463
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|z 9781118145456
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|u https://learning.oreilly.com/library/view/~/9781118145456/?ar
|x Verlag
|3 Volltext
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|a Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in 420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy ... a stagnant economy ... or even a declining market, your best and only plan is to steal market share fr
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