Grab more market share how to wrangle business away from lazy competitors
Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald�...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
Wiley
2011
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in 420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy ... a stagnant economy ... or even a declining market, your best and only plan is to steal market share fr |
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| Physical Description: | xii, 105 pages portrait |
| ISBN: | 9781118145463 9781118145449 1118145461 1118145453 1118145445 9781118145456 |