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210123 ||| eng |
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|a 9780071819916
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|a 9781299848207
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|a 0071819916
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|a 1299848206
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|a HF5415
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|a Pulizzi, Joe
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|a Epic content marketing
|b how to tell a different story, break through the clutter, and win more customers by marketing less
|c Joe Pulizzi
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| 260 |
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|a New York
|b McGraw-Hill Education
|c 2014
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| 300 |
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|a 1 volume
|b illustrations
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| 505 |
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|a Includes bibliographical references and index
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| 653 |
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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| 653 |
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|a Social media / http://id.loc.gov/authorities/subjects/sh2006007023
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| 653 |
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|a Marketing / Social aspects
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| 653 |
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|a social media / aat
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| 653 |
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|a Internet marketing / fast
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| 653 |
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|a Médias sociaux
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| 653 |
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|a Marketing / Aspect social
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| 653 |
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|a Business & Economics / hilcc
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| 653 |
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|a Social media / fast
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| 653 |
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|a Marketing sur Internet
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| 653 |
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|a Target marketing / fast
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| 653 |
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|a Cibles (Marketing)
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| 653 |
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|a Target marketing / http://id.loc.gov/authorities/subjects/sh94006407
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| 653 |
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|a Marketing & Sales / hilcc
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| 653 |
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|a Commerce / hilcc
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| 653 |
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|a Marketing / Social aspects / fast
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 0071819894
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| 776 |
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|z 9780071819893
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| 776 |
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|z 1299848206
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| 776 |
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|z 0071819916
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| 776 |
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|z 9781299848207
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| 776 |
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|z 9780071819916
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| 856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9780071819893/?ar
|x Verlag
|3 Volltext
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|a 658
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|a 302.231
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|a 381
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|a 330
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|a 658.8
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|a 381.142
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|a "How do you cut through the noise, commotion, and bad information that is right now cluttering up your customers' digital space? Epic Content Marketing - One of the world's leading experts on content marketing, Joe Pulizzi explains how to attract prospects and customers by creating information and content they actually want to engage with. No longer can we interrupt our customers with mediocre content and sales messages they don't care about."--Publisher
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