Developing B2B social communities keys to growth, innovation, and customer loyalty
This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully
Main Author: | |
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Other Authors: | , |
Format: | eBook |
Language: | English |
Published: |
[Place of publication not identified]
CA Technologies Press
2013
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Subjects: | |
Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Summary: | This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully |
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Item Description: | Includes index |
Physical Description: | xiv, 187 pages illustrations |
ISBN: | 9781430247142 |