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210123 ||| eng |
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|a 9781430247142
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| 050 |
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4 |
|a HF5548.2
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| 100 |
1 |
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|a Brooks, Margaret
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| 245 |
0 |
0 |
|a Developing B2B social communities
|b keys to growth, innovation, and customer loyalty
|c Margaret Brooks, J.J. Lovett, Sam Creek
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| 246 |
3 |
1 |
|a Developing business-to-business social communities
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| 260 |
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|a [Place of publication not identified]
|b CA Technologies Press
|c 2013
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| 300 |
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|a xiv, 187 pages
|b illustrations
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| 505 |
0 |
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|a Includes bibliographical references and index
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| 653 |
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|a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028
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| 653 |
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|a Gestion / Informatique
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| 653 |
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|a Internet marketing / fast
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| 653 |
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|a Communication en marketing
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| 653 |
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|a World Wide Web / http://id.loc.gov/authorities/subjects/sh95000541
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| 653 |
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|a World Wide Web / fast
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| 653 |
|
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|a BUSINESS & ECONOMICS / General / bisacsh
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| 653 |
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|a Marketing sur Internet
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| 653 |
|
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|a Business / Data processing / http://id.loc.gov/authorities/subjects/sh85018264
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| 653 |
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|a Business / Data processing / fast
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| 653 |
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|a Web
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| 653 |
|
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|a Communication in marketing / http://id.loc.gov/authorities/subjects/sh85029077
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| 653 |
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|a Communication in marketing / fast
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| 653 |
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|a World Wide Web / aat
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| 653 |
|
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|a Internet
|
| 700 |
1 |
|
|a Lovett, John J.
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| 700 |
1 |
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|a Creek, Sam
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 500 |
|
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|a Includes index
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| 776 |
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|z 9781430247135
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| 776 |
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|z 9781430247142
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| 776 |
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|z 1430247142
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| 776 |
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|z 1430247134
|
| 856 |
4 |
0 |
|u https://learning.oreilly.com/library/view/~/9781430247135/?ar
|x Verlag
|3 Volltext
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| 082 |
0 |
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|a 384
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| 082 |
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|a 658
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| 082 |
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|a 381
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| 082 |
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|a 651.8
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| 082 |
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|a 330
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| 082 |
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|a 381.142
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| 520 |
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|a This book explains why business-to-business companies need a robust online community strategy to survive and flourish in today's changing economy and demonstrates how to design and execute a company strategy successfully
|