Design thinking for strategic innovation what they can't teach you at business or design school
A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framewor...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
John Wiley & Sons Inc
2013
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work |
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| Physical Description: | xi, 210 pages illustrations |
| ISBN: | 1118748859 9781118748688 9781118748855 1299804888 9781299804883 |