Creativity and innovation for managers
Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management...
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| Format: | eBook |
| Language: | English |
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Oxford
Butterworth-Heinemann in association with the Institute of Management
1999
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Creativity and Innovation for Managers will appeal to any manager responsible for getting more out of a business. Creative thinking, creative problem solving and creative idea generation have become essential business drivers. This book provides an excellent executive briefing for senior management to understand what business creativity is, how it can benefit the company, and how to get the most out of it. It looks at the pitfalls on the road to innovation and the ways to avoid them, pulling together the experiences of key practitioners in the field both in the UK and the US. By concentrating on the essentials, Creativity and Innovation In Brief is a waffle-free approach to creativity, providing a quick action focused and accessible insight into a complex topic. It provides; - a practical approach to business creativity without the hype; - an agenda for making innovation happen in your business - a real world view. What is business creativity and how can it benefit your company? How to avoid the pitfalls of creativity and innovation Practical and action-focused |
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| Physical Description: | 113 pages illustrations |
| ISBN: | 0750642556 9781136413261 9780080503387 0080503381 9780750642552 |