Deriving Value From Conversations About Your Brand
Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and offline conversations are different beasts. Even though they both drive sales, they need to be measured and managed separately
| Main Authors: | , , , |
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| Format: | eBook |
| Language: | English |
| Published: |
MIT Sloan Management Review
2019
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| Edition: | 1st edition |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online and offline conversations are different beasts. Even though they both drive sales, they need to be measured and managed separately |
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| Item Description: | Made available through: Safari, an O'Reilly Media Company |
| Physical Description: | 8 pages |