Crowdfunding a guide to raising capital on the internet
A groundbreaking book on the growing trend of crowdfunding Crowdfunding has gained considerable traction over the last few years. By combining the Internet/social media with equity-based financing, it is poised to usher in a new asset class that will change how early stage and small business financi...
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| Format: | eBook |
| Language: | English |
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Hoboken, New Jersey
John Wiley & Sons, Inc.
2014
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| Series: | Bloomberg Financial
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- A Radically Transformed EnvironmentChapter 3: A Statistical View of Crowdfunding; The Marketplace; The Crowdfunding World Map; Crowdfunding Models; Financial versus Nonfinancial Return Crowdfunding; Donation-Based Crowdfunding; Rewards-Based Crowdfunding; Lending-Based Crowdfunding; Equity-Based Crowdfunding; The Market Outlook; Chapter 4: Current Market Dynamics; Rewards-Based Crowdfunding; Investment Crowdfunding; Equity Crowdfunding; Debt-Based Crowdfunding; Charity/Donation Crowdfunding; Niche Crowdfunding Platforms; Real Estate; Alternative Energy; Hardware; Film; Concerts/Events
- Includes bibliographical references and index
- Part 2: Preparing for Your Crowdfunding CampaignChapter 5: Business Planning in Preparation for a Crowdfunding Campaign; Writing a Business Plan Disclosure Document; Basic Information; Description of the Business; Description of Financial Condition; Use of Proceeds and Offering Amount; Valuing Your Company: Pricing Securities and Understanding Capital Structure; Reviewed versus Audited Financial Statements; Budgeting, Projections, and Forecasting; Conclusion; Chapter 6: Protecting Your Intellectual Property; The Importance of Protecting IP on Crowdfunding Platforms; Patents: Protecting Ideas
- Crowdfunding: A Guide to Raising Capital on the Internet; Copyright; Contents; Acknowledgments; Introduction; Part 1: The Business of Crowdfunding; Chapter 1: Crowdfunding: A Historical Perspective; Crowdfunding Isn't New; Why Crowdfunding Disappeared; Regulation D, Sarbanes-Oxley, and Regulatory Reform; The Modern Era; Chapter 2: Understanding the "Crowd"; Quality Entrepreneurs and Ideas; Working on the Fundamentals for Crowdfunding: First Things First; Finding a Solution, Filling a Need; What They Did Right; What They Did Wrong; How Small Business Owners Can Prepare for Crowd Investing
- Acknowledgments
- Introduction
- Part I: The Business of Crowdfunding. Crowdfunding: A Historical Perspective / Jason Best and Sherwood Neiss
- Understanding the "Crowd" / Karen Kerrigan
- A statistical view of crowdfunding / Carl Esposti
- Current market dynamics / Andrew Dix and Charles Luzar
- Part II. Preparing for your Crowdfunding Campaign. Business planning in preparation for a crowdfunding campaign / David Feldman
- Protecting your intellectual property / Michael J. Allan and Tremayne M. Norris
- Understanding your investor options / Reginald Chambers
- Clommunicating with your investors or "backers" / Joy Schoffler
- Alternatives to crowdfunding / David R. Burton
- Part III. Understanding the Framework of Rules and Regulations. The legal aspects of crowdfunding and U.S. law / Joan Macleod Hemingway
- Crowdfunding laws based on global jurisdiction / Jeff Lynn and Kristof De Buysere
- Living with the new Reg D and its impact on pitch events and demo days / Kiran Lingam, Trent Dykes, and Megan Muir
- The Nuts and Bolts of PatentsCrowdfunding Risks and the Provisional Patent Application; The America Invents Act; Copyright: Protection of Creative Works; Crowdfunding Risks with Copyrightable Material; Trademark: Designations of Source or Origin; Crowdfunding Risks with Trademarks; Trade Secret Protection; Crowdfunding Risks with Trade Secrets; IP Portfolio Management: A Best Practice; Chapter 7: Understanding Your Investor Options; The Decision to Bring on Investors; Benefits; Drawbacks; General Obligations to Investors; Regulatory Obligations; Nonaccredited versus Accredited Investors
- Book PublishingBeer; Apps; Education; Market Testing with Rewards-Based Crowdfunding; Pretail: The Consumer Comes First; Crowdsourced Feedback; The Pitfalls of Crowd Wisdom; Managing the Crowd's Feedback; Examples: Pretail in Action; Broker-Dealers Entering the "Accredited" Crowdfunding Space; Crowdfunding as a Political Tool; Fraud in Noninvestment Crowdfunding; Defining Fraud; The Risks of Fraudulent Crowdfunding; Examples of Rewards-Based Crowdfunding Fraud; How to Protect Yourself; No Fraud in Investment Crowdfunding? (Not Yet at Least); Additional Resources