Corporate reputation
Reputation has become an essential strategic asset for companies. Businesses that enjoy a good reputation are able to differentiate themselves, thus attracting investments and retaining customers and employees, while stakeholders of such companies demonstrate higher levels of satisfaction and loyalt...
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| Other Authors: | , |
| Format: | eBook |
| Language: | English |
| Published: |
London, U.K.
LID Pub.
2013
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| Edition: | 1st ed |
| Series: | Corporate excellence series
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references