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100 1 |a Karr, Douglas 
245 0 0 |a Corporate blogging for dummies  |c by Douglas Karr and Chantelle Flannery 
260 |a Hoboken, N.J.  |b Wiley  |c 2010 
300 |a xvi, 416 pages  |b illustrations 
505 0 |a Getting started with corporate blogging -- Mapping out and implementing your corporate blog -- Engaging your search engine optimization strategy -- Expanding blog posts and promoting content -- Measuring success -- The part of tens 
653 |a Blogs / http://id.loc.gov/authorities/subjects/sh2003004628 
653 |a Internet marketing / http://id.loc.gov/authorities/subjects/sh95005028 
653 |a Internet marketing / fast 
653 |a Business communication / fast 
653 |a Communication dans l'entreprise / Blogues 
653 |a BUSINESS & ECONOMICS / E-Commerce / Internet Marketing / bisacsh 
653 |a Blogues 
653 |a Business communication / Blogs 
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653 |a BUSINESS & ECONOMICS / Marketing / Multilevel / bisacsh 
653 |a Marketing sur Internet 
653 |a Blogs / blmlsh 
653 |a Blogs / fast 
653 |a blogs / aat 
653 |a Internet marketing / blmlsh 
653 |a Business communication / Blogs / blmlsh 
653 |a BUSINESS & ECONOMICS / Marketing / Direct / bisacsh 
700 1 |a Flannery, Chantelle 
041 0 7 |a eng  |2 ISO 639-2 
989 |b OREILLY  |a O'Reilly 
490 0 |a For dummies 
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776 |z 0470901454 
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520 |a Establish a successful corporate blog to reach your customers. Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You'll discover how to prepare, e