Content Inc. how entrepreneurs use content to build massive audiences and create radically successful businesses

Demonstrating the brilliant reverse-engineering model of getting customers first and developing products later; this book breaks down the business-startup process into six steps; making it simple for you to visualize; launch; and monetize your own business. --

Bibliographic Details
Main Author: Pulizzi, Joe
Format: eBook
Language:English
Published: New York McGraw-Hill Education 2016
Subjects:
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Table of Contents:
  • Includes bibliographical references and index
  • Starting the journey
  • The sweet spot
  • The content tilt
  • Building the base
  • Harvesting audience
  • Diversification
  • Monetization
  • Next-level Content Inc