Content Inc. how entrepreneurs use content to build massive audiences and create radically successful businesses
Demonstrating the brilliant reverse-engineering model of getting customers first and developing products later; this book breaks down the business-startup process into six steps; making it simple for you to visualize; launch; and monetize your own business. --
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Format: | eBook |
Language: | English |
Published: |
New York
McGraw-Hill Education
2016
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Online Access: | |
Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Includes bibliographical references and index
- Starting the journey
- The sweet spot
- The content tilt
- Building the base
- Harvesting audience
- Diversification
- Monetization
- Next-level Content Inc