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210123 ||| eng |
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|a 1259589668
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4 |
|a HF5415.127
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| 100 |
1 |
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|a Pulizzi, Joe
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| 245 |
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|a Content Inc.
|b how entrepreneurs use content to build massive audiences and create radically successful businesses
|c Joe Pulizzi
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| 260 |
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|a New York
|b McGraw-Hill Education
|c 2016
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| 300 |
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|a 1 volume
|b illustrations
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| 505 |
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|a Includes bibliographical references and index
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|a Starting the journey -- The sweet spot -- The content tilt -- Building the base -- Harvesting audience -- Diversification -- Monetization -- Next-level Content Inc
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| 653 |
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|a BUSINESS & ECONOMICS / Marketing / General / bisacsh
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| 653 |
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|a Customer relations / Management / http://id.loc.gov/authorities/subjects/sh2007005453
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| 653 |
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|a Customer relations / Management / fast
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| 653 |
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|a Social media / Computer network resources
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| 653 |
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|a Target marketing / fast
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| 653 |
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|a Cibles (Marketing)
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| 653 |
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|a Target marketing / http://id.loc.gov/authorities/subjects/sh94006407
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| 041 |
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 776 |
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|z 9781259589669
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| 776 |
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|z 9781259589652
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| 856 |
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|u https://learning.oreilly.com/library/view/~/9781259589669/?ar
|x Verlag
|3 Volltext
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|a 331
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|a 658
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|a 658.812
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|a 650.1
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|a 302.231
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|a 381
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|a 330
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| 520 |
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|a Demonstrating the brilliant reverse-engineering model of getting customers first and developing products later; this book breaks down the business-startup process into six steps; making it simple for you to visualize; launch; and monetize your own business. --
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