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Compete by meeting unmet needs how Zipcar rethought the car rental business

"This Element is an excerpt from Inspire!: why customers come back (ISBN: 9780131361881) by Jim Champy. Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business"--Resource description page

Bibliographic Details
Main Author: Champy, James
Format: eBook
Language:English
Published: Upper Saddle River, N.J. Pearson Education Pub. as FTPress Delivers 2010
Subjects:
United States / Fast / Https://id.oclc.org/worldcat/entity/e39pbjtxgqxmwqmjmjjwxrhgrq
Automobiles / Location / États-unis
Branding (marketing) / Http://id.loc.gov/authorities/subjects/sh2007006470
Automobile Leasing And Renting / United States
Stratégie De Marque
Branding / Aat
Success In Business / Http://id.loc.gov/authorities/subjects/sh85129589
Zipcar (firm) / Http://id.loc.gov/authorities/names/no2008186696
Branding (marketing) / Fast
Zipcar (firm) / Fast
Success In Business / Fast
Automobile Leasing And Renting / Fast
Succès Dans Les Affaires
Online Access:
Collection: O'Reilly - Collection details see MPG.ReNa
Description
Summary:"This Element is an excerpt from Inspire!: why customers come back (ISBN: 9780131361881) by Jim Champy. Today's most powerful value proposition: combining ease of use with cost savings! How Zipcar has done it--with lessons you can apply in your own business"--Resource description page
Physical Description:[8] pages
ISBN:9780132138505

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