| Summary: | Business Journalism:How to Report on Business and Economics is a basic guide for journalistsworking in countries moving to open-market economies, students in journalismcourses, journalists changing direction from general news reporting to businessand economic reporting, and bloggers. It also explains the differences intechnique required for general reporters to deliver business news for text, TV, or radio. Veteran journalist Keith Hayes, who has worked for such organizations asReuters, PBS, the BBC, CBC, and CNBC, provides a quick reference tojournalistic practice that covers everything from how to meet a deadline togetting answers from company or government officials who would rather not talk. It also provides background on specific knowledge that journalists should haveto report on the business and the economy accurately and with insight. Thatincludes understanding the major markets and how they work, learning to read abalance sheet, and getting the story even when a company or government sets uproadblocks. As Hayes demonstrates, effective journalists are story tellers who need to tellthe story well while making certain they are providing the facts as they findthem and understand them. Among other things, readers will also learn: How to write a business news story How to report business news on television How to report in a globalized business world How to get usable information from press conferences and briefings The basics of macroeconomics, the financial markets, and company-specific financial data How to dig for facts and get the story This book covers comprehensively the basics of business andeconomic reporting. With its insights and tips from Hayes and other veteranjournalists, it's a book that will remain on your shelf for years to come andhelp you acquire and cement career-enhancing skills. It will also help you honeyour craft as you begin to write more sophisticated stories and take jobs ofincreasing responsibility
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