Business development for dummies
Annotation
| Main Author: | |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
Chichester, West Sussex
John Wiley and Sons, Inc.
2015
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| Series: | For dummies
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| Subjects: | |
| Online Access: | |
| Collection: | O'Reilly - Collection details see MPG.ReNa |
Table of Contents:
- Title Page; Table of Contents; Introduction; Part I: Getting Started with Business Development; Chapter 1: Introducing Business Development for Services Firms; Chapter 2: Finding Damaging Gaps in Your Business Development; Chapter 3: Diving Inside Your Customer's Head; Chapter 4: Using the Lifecycle to Your Advantage; Part II: Planning for Business Development; Chapter 5: Getting Ready for Business Development; Chapter 6: Building Your Business Development Plan; Chapter 7: Putting Your Plan into Action; Part III: Making the Most of Marketing
- Chapter 16: Generating Success from the Customer RelationshipChapter 17: Joining Together to Maximize Business and Customer Value; Chapter 18: Standing Tall To Get More Customers: Vertical Industries; Part VI: Making Influential Friends: Partnerships; Chapter 19: Seeking Partners for Mutual Benefit; Chapter 20: Pursuing Your Plans for a Successful Partnership; Part VII: The Part of Tens; Chapter 21: Ten Regular Actions that Benefit Your Business; Chapter 22: Ten Key Metrics to Watch; Chapter 23: Ten Great Resources for Business Development; About the Author; Cheat Sheet; More Dummies Products
- Chapter 8: Appreciating the Benefits of Marketing for Your BusinessChapter 9: Driving Sales Success with Effective Marketing; Chapter 10: Creating Your Marketing Plan; Chapter 11: Automating Marketing
- More Leads with Less Effort; Chapter 12: Forming a Winning Team: Marketing and Sales Cohesion; Part IV: Seeing What Sales Can Do for You; Chapter 13: Becoming the Leader of the (Sales) Pack; Chapter 14: Taking the Lead: Selling Under Control; Chapter 15: Closing the Sale to Your Satisfaction; Part V: Managing Your Customers for Business Success