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210123 ||| eng |
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|a 9781322950259
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|a 9781118962695
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|a HD2341
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|a Kennedy, Anna
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|a Business development for dummies
|c by Anna Kennedy
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| 260 |
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|a Chichester, West Sussex
|b John Wiley and Sons, Inc.
|c 2015
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| 300 |
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|a 1 online resource
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|a Title Page; Table of Contents; Introduction; Part I: Getting Started with Business Development; Chapter 1: Introducing Business Development for Services Firms; Chapter 2: Finding Damaging Gaps in Your Business Development; Chapter 3: Diving Inside Your Customer's Head; Chapter 4: Using the Lifecycle to Your Advantage; Part II: Planning for Business Development; Chapter 5: Getting Ready for Business Development; Chapter 6: Building Your Business Development Plan; Chapter 7: Putting Your Plan into Action; Part III: Making the Most of Marketing
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|a Chapter 16: Generating Success from the Customer RelationshipChapter 17: Joining Together to Maximize Business and Customer Value; Chapter 18: Standing Tall To Get More Customers: Vertical Industries; Part VI: Making Influential Friends: Partnerships; Chapter 19: Seeking Partners for Mutual Benefit; Chapter 20: Pursuing Your Plans for a Successful Partnership; Part VII: The Part of Tens; Chapter 21: Ten Regular Actions that Benefit Your Business; Chapter 22: Ten Key Metrics to Watch; Chapter 23: Ten Great Resources for Business Development; About the Author; Cheat Sheet; More Dummies Products
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|a Chapter 8: Appreciating the Benefits of Marketing for Your BusinessChapter 9: Driving Sales Success with Effective Marketing; Chapter 10: Creating Your Marketing Plan; Chapter 11: Automating Marketing -- More Leads with Less Effort; Chapter 12: Forming a Winning Team: Marketing and Sales Cohesion; Part IV: Seeing What Sales Can Do for You; Chapter 13: Becoming the Leader of the (Sales) Pack; Chapter 14: Taking the Lead: Selling Under Control; Chapter 15: Closing the Sale to Your Satisfaction; Part V: Managing Your Customers for Business Success
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|a Strategic planning / http://id.loc.gov/authorities/subjects/sh85128511
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|a BUSINESS & ECONOMICS / Management Science / bisacsh
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|a Strategic planning / fast
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|a Small business / Growth / http://id.loc.gov/authorities/subjects/sh88004803
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| 653 |
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|a Industrial marketing / http://id.loc.gov/authorities/subjects/sh85065897
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| 653 |
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|a BUSINESS & ECONOMICS / Management / bisacsh
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| 653 |
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|a Small business / Growth / fast
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|a Planification stratégique
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|a Industrial marketing / fast
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|a BUSINESS & ECONOMICS / Organizational Behavior / bisacsh
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| 653 |
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|a Petites et moyennes entreprises / Croissance
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| 653 |
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|a Marketing industriel
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| 653 |
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|a BUSINESS & ECONOMICS / Industrial Management / bisacsh
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|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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|a For dummies
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| 500 |
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|a Includes index
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| 776 |
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|z 9781118962695
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|z 1118962702
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|z 9781118962718
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|u https://learning.oreilly.com/library/view/~/9781118962701/?ar
|x Verlag
|3 Volltext
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|a Annotation
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