Beyond viral how to attract customers, promote your brand, and make money with online video
"Promote your product using the most visceral form of social media-online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to...
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| Format: | eBook |
| Language: | English |
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Hoboken, N.J.
Wiley
2010
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| Series: | The new rules of social media series
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| Collection: | O'Reilly - Collection details see MPG.ReNa |
| Summary: | "Promote your product using the most visceral form of social media-online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals"--Provided by publisher |
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| Physical Description: | xx, 282 pages illustrations |
| ISBN: | 9781282782792 1282782797 9780470877609 0470877375 661278279X 9786612782794 0470877618 9780470877616 9780470877371 047087760X |