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210123 ||| eng |
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|a 9781610584128
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| 050 |
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4 |
|a NC1000
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| 100 |
1 |
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|a Graver, Amy
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| 245 |
0 |
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|a Best practices for graphic designers, grids and page layouts
|b an essential guideline for understanding & applying page design principles
|c Amy Graver & Ben Jura
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| 260 |
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|a Beverly, MA
|b Rockport Publishers
|c 2012
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| 300 |
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|a 192 pages
|b illustrations (chiefly color)
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| 505 |
0 |
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|a Caserta Design: Layout That Evokes an Emotional Response -- Live Area: Page Size -- Symmetry and Composition -- Folds and Relationship of Content Across Pages -- Production Considerations -- UnderConsideration: Grouping with Grids -- CONTENT STRUCTURE: An Overview -- Development of Read/Progression of Info -- Grouping Information -- Rhythm and Flow -- Pacing -- Memo Productions: Content Is King -- Alexander Isley, Incorporated: Illustration Grouped with Text -- Here Design: Illustrations Add Flavor to Layouts -- RELATIONSHIP OF DESIGN COMPONENTS: An Overview -- How Text and Image Can Be Separated
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| 505 |
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|a Cover -- Title Page -- CONTENTS -- INTRODUCTION -- Vignelli Associates: Approach to Grid-based Design -- ELEMENTS OF A GRID SYSTEM: An Overview -- Oikos Associati: Turning the Grid into a Focal Point -- BASIC STRUCTURES: Single-Column/Manuscript Grids -- Multicolumn Grids -- Modular Grids -- Hierarchical Grids -- Baseline Grids -- Compound Grids -- UPPERCASE Magazine: Multicolumn Flexibility -- BEHIND THE GRID: An Overview -- Type and Column Widths -- HOW Magazine: Designing for Designers -- Type and Vertical Increments -- Type and Balance in Columns -- The Golden Section
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| 505 |
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|a How Text and Image Can Be Unified -- Space -- Scale -- 804: Spatial Flexibility -- WIRED Magazine: Design Fidelity Across Platforms -- TYPE AS IMAGE: An Overview -- Hand Lettering and Illustrative Typography -- Caption Treatment -- Pull Quotes -- Folios and Wayfinding -- Matador: Layout with a Typographic Focus -- COLOR: An Overview -- Color As a Unifying Element -- Color As an Organizational Tool -- AdamsMorioka: For the Love of Color -- BREAKING THE RULES: An Overview -- Grid Deconstruction -- Optical Composition -- Organic Design -- Modern Dog: Design Organically But Think Rationally
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| 505 |
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|a Lucid Design: The Twelve-Column Grid and Website Design -- HIERARCHY/ORGANIZATION OF INFORMATION: An Overview -- Organizing the Content Scale and Impact -- Typographic Techniques Can Impact Flow -- Negative Space As a Map -- Using Relative Position to Establish Importance -- Color Can Bring Content Forward, or Push It Back -- Brandon Bird Design: Grids on Display -- Elements: A Modular System to Ease Line Extension -- The Official Manufacturing Company: Divisions in Space Form Content Areas -- PAGE STRUCTURE: An Overview -- Size and Shape of the Page -- Page Margins
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| 653 |
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|a DESIGN / Graphic Arts / General / bisacsh
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| 653 |
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|a Graphic arts / Technique / fast
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| 653 |
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|a DESIGN / Graphic Arts / Illustration / bisacsh
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| 653 |
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|a Arts graphiques / Technique
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| 653 |
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|a DESIGN / Graphic Arts / Branding & Logo Design / bisacsh
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| 653 |
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|a DESIGN / Clip Art / bisacsh
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| 653 |
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|a DESIGN / Graphic Arts / Commercial & Corporate / bisacsh
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| 653 |
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|a ANTIQUES & COLLECTIBLES / Paper Ephemera / bisacsh
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| 653 |
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|a Graphic arts / Technique
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| 700 |
1 |
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|a Jura, Ben
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| 041 |
0 |
7 |
|a eng
|2 ISO 639-2
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| 989 |
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|b OREILLY
|a O'Reilly
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| 015 |
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|a GBC121594
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| 776 |
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|z 9781592537853
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| 776 |
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|z 1592537855
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| 776 |
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|z 9781610584128
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| 776 |
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|z 1610584120
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| 856 |
4 |
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|u https://learning.oreilly.com/library/view/~/9781592537853/?ar
|x Verlag
|3 Volltext
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| 082 |
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|a 740
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| 082 |
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|a 745.4
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| 082 |
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|a 741.6
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| 082 |
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|a 658.8
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| 520 |
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|a "This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way"--Provided by publisher
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